Joel lesson Written Proposal

Joel Lesson Written Proposal

Working Title- Open Day

Genre-        

As our product will revolve around 

the style and theme which would be quite humorous,

 the genre will be a comedy.                

Target Audience-

The target audience for our product will be teenagers

 aged 16-18 of any gender interested in media courses. this would be because the media courses being advertised are for teenagers aged 16-18.

Outline- 

 Our animation will cover the story of a bored teenager called Rayhan finding out about media courses and an open    day taking place in Tower Hamlets College and his journey through the college on the open day. The exposition to the video would include a scene of Rayhan completing a video game, after the completion of the video game Rayhan would start to wonder about courses taking place at college and would then decide to see a college courses application on his phone. Rayhan would then come across an open day for a media course taking place at THC and would then decide to visit the open day,the next scene would include a scene of Rayhan arriving outside the college and admiring the college. The next scene would be of him walking through the college and it would include thought bubble of the character that have "This is a cool college and course" written in it. The next scene would include the character walking into the classroom, where he makes some new fiends, his new friends would ask him if he has become a new student, this will lead to the next and final scene that would be a close up shot of the characters new student ID, the student ID will imply that he is a new student in the storyline.

Character Breakdown-  

Rayhan our character, is 16 and out of college. Rayhan will enter the course with low expectations of the course however, Once at the course he will find the course and college to become more and more appealing and interesting. 

Visual and audio Elements-

Our animation will include a variety of different animation techniques including rotoscoping, and frame by frame animation. Since we will be rotoscoping, footage will need to be recorded so love action footage will be one visual audio element that will be used but not actually seen by viewers as we will rotoscope over the footage. We will also incorporate frames of animation as we are using frame by frame animation also, meaning that frames will be created and inserted into the animation.
A audio element that will be incorporated into the animation will be an underscore, this will mean that there is an audio element to compliment the animation in the video however it will not be the main focus of the video.

Rationale-

The rationale would be to create an animated video that teenagers not in college aged 16-18 may watch and then may become interested by the media course at THC. This would be since the brief had quite a few different topics for the videos that we could have chosen from and we decided to use the topic media courses at THC. The topic, character, animation technique, and plot together will help create an animation that teenagers will find appealing, interesting and fun.

Primary and Secondary Research-

We have created a few projects in the past related to animation for example my bull rotoscoping, We have also researched frame by frame animation and have found a way to use layers when creating a scene that make animating more efficient and make the animation look like it has very good continuity.

Recourses-

Our recourses would include Mac computers as the softwares we will be using are only accessible on Macs. We will also use Final Cut as it is a video editing software we can use to sequence clips and insert effects we are going to use.

Client Expectation-

The expectations of our clients would include be to not breach copyright agreements, not discriminate against anyone with the animation, to create a 30-1 minute long video that is about media courses at THC and also for our animation to match the brief

Budget-

Our budget would be £0 as we have all the necessary resources needed to produce the animation.