Unit 16 Digital Art For A Media Product Research For Logo 2
Pyramid Games Brief
A company uses a logo as the face of its company. The logo to a company is often displayed on items like its products, vehicles, buildings, websites and uniforms.
There are many ways in which a logo could be created. Vector image logos can be created using paths and shapes. By manipulating pixels you can create bitmap images. One of the main advantages of a vector logo would be that it can be enlarged and not lose its quality. For example it would not look too pixelated. When a bitmap image is enlarged. The quality is not that good and the pixels become very noticeable.
There are many different types of logos. Some consist of word marks, letter mark, icons or symbols and combinations.
I have done some more research for my project. This time I found digital logos from different media sectors. I chose these logos because there is a wide variety of different types logos to research.
The first logo I chose was the logo for Angry Birds a mainstream game. This logo would be considered abstract iconography as it consists of both text and images. The first element I will be covering is line which is something that stands out quite a lot in this logo as it is emphasised quite a lot as parts of the line are quite bold and stand out. The next element I will discuss is colour, the colours used were are iconic to the game as they are associated with the characters. There is a nice balance between the colours which helped create harmony. The next element I will discuss is shape. The shapes used stand out quite a lot as they are what the characters are made from for example the rectangles for their eyes and also the letters as they are irregular and have been made to look like they are scruffy and made from chopped wood. The last element I will discuss is space which is an element that has been slightly incorporated into the logo. If this logo was created on Photoshop it could have been created by firstly opening up an appropriate page size and making the background transparent. Making the background transparent might have been done at the beginning or end of the project. After this the characters could have been created using the a combination of the shape tools as well as the paint tool and paint bucket tool on their own layer. Then next step could have been creating the text which would have been typed on its own layer. After being typed the text layer would have been placed over the character layer so that the text is on top of the characters
The next logo I have chosen to discuss is the logo to the movie The Lego Movie. This logo would be considered a word mark logo a it consist of purely text with no additional images. The first element will be covering is colour. The colours have been used in a way which helps emphasize certain parts of the logo an example of this would be the words "The" and "Movie" being paired with the colour white. This would be a good example because it demonstrates how the word "Movie" is emphasized. The colours chosen for the logo were red and white and these colour are quite iconic to the movie as they are colours which have been in the Lego logo for a long time. The next element I will be covering is tone which is something that takes place quite a lot through out the logo. For example certain bricks have a different tone of the colour in comparison to others. Another example of this would be were shadows have been created as the tone is slightly darker. The next element I will be covering is the form. A form has been created in this logo and the form is a more three dimensional cuboid like shape. The last element I will cover is the space which is an element that slightly takes place in this logo. If this logo was created on Photoshop the way in which the logo could have been created could be by firstly opening up a page the right size and then deleting the background layer. After this the logo seems to mainly be made from text so it could have had the word "The" typed on one text layer and warping the text so it is placed at the right angle and then placed in the right place firstly. The next step could have been creating the word "lego" on its own text layer, warping the text so it is at the right angle and then placing it in the right place. The next step in creating the logo could be typing the word "Movie" on its own text layer, warping the text so it is placed at the right angle and the positioning it correctly.
Comparison
There are quite a few similarities and differences between the logos and the first aspect I will be covering are the similarities.
The first similarity I will discuss is the choice in colour which are iconic to both products as the colours used in the first logo are red, white, yellow and black which are similar to the second logo not just as they are some of the same but because the colours are iconic to the angry birds game just as the colours red and white which have been used in the second logo are iconic to Lego. The next similarity I will covering is the harmony which has been created in both logos. The harmony is quite evident in both logos and has been created in a similar way, that being through the use of colour which created a nice balance to the logos. The next element I will be covering is the small amount of space created with in the logo as some negative and positive space has been created but there has not been that much created.
The next aspect I will be covering are the differences between the logos. The first difference I will discuss is the form that takes place in the logos. In the Angry Birds logo not much form has been created as there is no sign of shading to convert the two dimensional image into a three dimensional image and as it has not been placed in the same position as the Lego Movie logo has. Form was created in The Lego Movie logo. The Lego Movie logo has quite evidently got a three dimensional form and the logo is looks to take more of the form of a cuboid. The next difference I will cover is the texture of the logos. In the Angry Birds logo not much texture seems to have been created. Within The Lego Movie logo quite a lot of texture has been created as it has been used to create the illusion of the Lego bricks being three dimensional. The next difference I will discuss is the difference in the amount of tone that has been used. In the Angry Birds logo very little tone has been used to create slightly darker parts of the characters. The Lego Movie logo had quite a lot of tone created for much of it to be able to differentiate between different bricks in the logo and much of it was also created to form shadows.
Analysis
For my analysis I have analysed digital art from different media sectors as well as logos used in different media sectors.
One of the logos I chose was for a moving image, Jurassic Park which is a movie that has a demographic aimed mainly at young teenagers people of any races and gender who can handle the adventure-thriller. Over the years the logo has become very well known for having slightly darker and duller colours, large lettering, a classic Jurassic font, sharp edges and an overall serious look and theme. The reason as to why these aspects are incorporated into the logo is because not only does it makes the product more attractive to customers, it suits the genre of the movie as the movie is an adventure, a thriller and generally a slightly more serious movie at the same time. It makes sense to incorporate all of these aspects. It is for this reason that dull colours have been used for the art as it is makes the logo seem more serious which helps attract people of the demographic they are aimed at and also helps make the logo more attractive as the colours suit the theme and genre of the movie. This would be good because it makes the viewers aware of the theme of the movie. The next aspect of the style of art I will cover is the layout. The layout and structure of the art is quite neat as it makes the logo look more serious and less complicated as it allows the logo to speak for the movie. The next aspect of style I will discuss is the
The next logo I chose is a logo used in an opening scene introducing a game in the digital game Super Mario Galaxy. Super Mario Galaxy is a game which is aimed at a certain demographic, that mainly being kids and young teenagers. It is for that reason that the style and theme of the game is slightly more light hearted, lively, fun and simple. The first aspect of style and theme I will cover is the colour which is quite symbolic as there is quite a lot as there are approximately 6 different colours which have been made to be quite vibrant in certain places and slightly darker in others this is because it helps enhance the fun, light hearted theme of the logo. The next aspect of the style and theme I will discuss is the contrast of colours which takes place because it is also something that helps enhance the fun, light hearted theme to the logoThe next aspect of style and theme I will cover is the detail meaning the noticeable universe background in the word Galaxy which make the logo seem more simple, clean and attractive it is also something that helps enhance the quirkiness to the logo.
The digital art I chose was for a e-publishing product, Spider Man Spider-Verse digital comic.
comic books are also a product that can be enjoyed by people of different ages, races and genders. Over the years comic books have become very well known for having bright colours, Big titles, unique layouts, pop art dots and an overall sketched out style and quirky theme. The reason as to why these aspects are incorporated into the art is because it makes the product more attractive to customers. It is for this reason that bright colours have been used for the art as it is something universal, that can attract people of different ages and also helps make the comic more attractive as the colours stand out the colour also helps the art seem less serious. This would be good because it helps keep the art light hearted . The next aspect of the style of art I will cover is the layout. The layout and structure of the art is quite messy as it makes the comic more attractive and less complicated as it depicts each scene from the angle it needs to be shown in which is the perfect way to create a comic simple and fun.
The digital art I chose is art used in an opening scene introducing a game in the digital game Street Fighter. Street fighter is a game which is aimed at a certain demographic, that mainly being teenagers. It is for that reason that the style and theme of the game is slightly more serious, dull and detailed. The first aspect of style and theme I will cover is the colour which is quite limited as there are only approximately 4 colours which have been made to be a slightly dark shade this is because it helps enhance the serious theme of the art. The next aspect of the style and theme I will discuss is the contrast of colours which takes place because it is also something that helps enhance the serious theme to the art. The next aspect of style and theme I will cover is the detail meaning the noticeable strokes on the character which make the art seem more lifelike and attractive it is also something that helps enhance the seriousness to the art.
References
http://uk.complex.com/style/2015/12/michael-bierut-what-makes-great-logo-vox-video
http://www.hellocomic.com/amazing-spider-man-2014/c8/p4
http://uk.ign.com/blogs/bluecokedragon/2014/07/03/super-mario-bros-ranked-from-worst-to-best
http://deadline.com/2015/06/international-box-office-jurassic-world-records-san-andreas-spy-insidious-3-mad-max-fury-road-1201442637/
http://logos.wikia.com/wiki/The_Lego_Movie
http://angrybirds.wikia.com/wiki/File:Angry-Birds-Logo.png
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